媒体,爸爸. — For 宾州州立大学白兰地酒 communications major 索菲·凯勒, completing a summer internship at a Philadelphia public relations agency helped build her skill set and focus her career interests.
Communications major 索菲·凯勒 completed a summer internship at Maven Communications — a Philadelphia-based public relations agency.
Keller was a digital design intern for Maven Communications, which specializes in public relations, 社交媒体, 内容营销 and crisis communications. She worked with the firm’s 数字客户经理 to create 社交媒体 content, edit blog posts to enhance search engine optimization and search engine marketing, and source multimedia imagery such as photos, 音乐和视频. She also created designs for the agency’s website, including blog post headers and in-text imaging, 编辑过的视频.
“I declared my major shortly before starting this internship,” said Keller, now in her junior year. “Through my coursework and this internship, I know I want to work at a PR firm once I graduate, or I want to work with a publishing company. Either way, something with marketing and writing, something that combines those skills.”
实习期间, which Keller completed remotely, she significantly increased her knowledge of applications such as Adobe Illustrator and Adobe Photoshop. Another important skill she improved during the internship was time management.
“At the start of this internship, I was terrible at time management, 但到最后, I think I really had a good sense of deadlines and prioritizing projects,”她说。, “and that has already started to help me with my workload.”
Keller was also able to build on the writing and editing skills she developed last year as a writer for the campus newspaper, 狮子的眼睛. This year she’s an editor for the publication.
“Maven的每一位员工, 包括ceo们, would write a blog post about crisis communications, 内容营销, 数字战略, 或者另一个话题,凯勒说. “And then they would send them over to me and the graphic designer that I worked with and we would edit them so that they could be SEO-friendly and readability friendly, and then we posted them to the site.”
Keller said writing content for 社交媒体 was one of the more challenging aspects of the experience because “you have to work within a character limit and it needs to be really engaging, 很快.”
维罗妮卡·米基特卡·里德, Maven’s vice president and director of operations, 和约瑟·罗亚, 数字客户经理, both complimented Keller’s skills, work ethic and willingness to learn and contribute.
“It's always great to have an intern who is excited to learn, and that was Sophie,” Reed said. “实际上——这是, 我们都知道, something that everyone's adjusting to whether as an intern or as a professional. She did an amazing job, and I know a lot of the team members were very impressed.”
“She attended a couple of our leadership meetings for our agency, where we discussed search engine optimization and search engine marketing, which she worked on with José,里德补充道. “Her being in that meeting and talking to the two owners and outlining some of the things that she put in that presentation were impressive to us.”
“What I like is that she hit the ground running, and a lot of it has to do with what she is learning in her classes,洛雅说. “And a lot of it has to do with her writing and challenging her to think about the way that she's writing — this is a blog post, 这是一个释放, this is 社交媒体 — and understanding the different voices.”
Keller encourages all students to consider an internship, 无论专业如何, and she is going to continue as an intern at Maven for the fall semester.
“Even if [students] have all the background, and they feel like they know what they're doing and they're going to get a job right out of college, the internship provides a lot of business experience right there, 手在,”她说。. “It really prepares you for what your career is going to be like.”